The personal branding concept suggests that success comes from self-packaging. Online Personal Branding is also known as online identity management (OIM), online image management or personal reputation management (PRM).
Be sure to perform this search with several different search engines, in case the results are different on each one. The next thing you will want to do is set up a Google alert account.
The syllabus. The syllabus is broken down into seven modules. Well, actually there are six modules and an Advanced Training module that encompasses the stuff you need once your site is published, like search engine optimization, search engine marketing (known as article marketing), and online What Is Online Reputation Management Exactly?. Each module is as step by step as things get, complete with a checklist and reading assignments.
The updated edition of the E-Book is now 280 pages which also features a resource section as well as a customer service number for a free strategy session. Listed below are a few of the chapters included in How to fight Google and Win.
Google+ – the red-headed stepchild of social networks. Google+ is awesome for a few reasons- number one being awesome functionality and developers behind it. That said, the main public hasn’t fully caught on yet and as such Google+ is definitely lagging behind the other social networks. They did just allow for business Online Reputation Management pages recently so it isn’t just for social users anymore. That said, the biggest penalty comes from not allowing a custom URL. You have to spend a lot of time on Google+ to get it to rank well. It works great if you have the time to be on it a few times every week and connecting with people, but not for your average busy professional. It does have a PR8 and is the spawn of the practical owners of the internet so you should still probably at least sign up for one, or something.
Signing up for an online alert is a great way to keep tabs on your company. Most of these are free; the only drawback is that it takes considerable time every day to go through the alerts. However, many alert systems have settings that allow you to receive updates every week, or month, or however often you like them. Then, it’s just a matter of taking the time to sift through the alerts and discover if there’s any bad online press about your company. By keeping close tabs like this, you can solve issues before they become too big to handle. If this is something that you’re not sure you have time for, contacting a Utah SEO company is your next bet. They are skilled in handling issues like this – so leave it to the pros.
Google Docs is another great tool for small businesses. It allows you to share documents and even edit them all within this program. You can upload entire folders from your computer and share them with other users of your choosing. If you don’t have an intranet set up at your office, Google Docs is a great free resource for sharing and editing documents with colleagues and co-workers.
Web Architect is more than a web developer or a web programmer. He focuses first on your business goals. Based on your goals an architect designs, not only a website, but your full web presence. It includes website with thorough supply & demand analysis, SEO, Social Media presence, Pay-per-click when necessary and also online reputation management.